I recently spent a day walking the show floor at the Natural Products EXPO West 2016 – where natural food, supplement & personal care companies showcase their top sellers, and introduce new products. That is me pictured with the Boiron homeopathic “guy” on the show floor. I was there wandering the EXPO for almost 6 hours, and I still didn’t see it all! But I did find some cool new products and noticed some trends.
Mushroom Collage: Boletus badius, Parasol, Yellow Foot, shaggy ink cap, Boletus edulis, Reishi, fly agaric, Chanterelle
One of the hot new superfood trends at EXPO were mushrooms! Not the psychedelic kind, the super-food adaptogenic kind. Mushrooms are amazing superfoods that can support the immune system, provide energy, improve focus, and more. There were several brands displaying mushroom products – these are a couple of my favorites:
Fresh turmeric root and turmeric powder on wood background- shallow depth of field
Another trend that has been going strong is turmeric. A powerful anti-inflammatory, turmeric can help to reduce swelling, pain, and even has potential to fight cancer and arthritis. I like to make Golden Milk Tea at home, but that takes some time – so it is nice to see some faster and easier options:
Close up Soft Green Top Moringa leaves
Poised to be one of the hot new superfoods – moringa has an impressive array of benefits including 9 amino acids, antioxidants, B vitamins, and minerals – which can support energy, detoxification, brain function, immune system, and more. Add it to smoothies or put a couple teaspoons into a tea bag and brew up a cup of moringa tea – for a natural energy boost!
With more and more people suffering with digestive issues – expect to see the probiotic and digestive health category continue to grow. Companies are adding probiotics into everything – from broccoli bite snacks to granola, coffee and fresh pressed juices. Pre-biotic fibers are also becoming more popular – which is the food for the good gut bacteria. But for those with SIBO (small intestinal bacteria overgrowth) – proceed with caution with pre-biotics – as they can cause digestive distress in some.
The allergy-free trend is only going to get bigger (read this article why). If you had to give up gluten, dairy, soy, or nuts a decade ago – it would have been way more difficult. But with companies like Daiya and Mary’s Gone Crackers, being allergy-free is easier and more delicious.
I recommend avoiding any sports nutrition products that contain artificial colors, preservatives, additives, artificial flavorings, GMO soy, high fructose corn syrup or lots of sugar (which cuts out a lot of them). Fortunately there are a growing number of high quality sports nutrition products that don’t have any of that stuff – and several were showing at EXPO West!
The coconut trend is still going as strong as ever – people are still cuckoo for coconut oil, water, and flesh. There were some cool new coconut products at EXPO West this year.
Companies know that convenience is important – but just because it is in a package – does not mean it can’t be healthy! I loved these snacks that have been upgraded and made healthier with superfoods!!
People want to know what is in their food, and they are voting with their wallets. There were a large number of companies proudly displaying signs to let us know that their products are non-GMO. These companies know that transparency is good for business. And Whole Foods knows it too – they announced their commitment to GMO transparency at EXPO West – all products that they carry in their stores will need to be labeled for GMOs by 2018.
Article written by Nutritionist Sara Vance, author of the book The Perfect Metabolism Plan A regular guest on Fox 5 San Diego, you can see many of Sara’s segments on her media page. She also offers corporate nutrition, school programs, consultations, and affordable online eCourses. Download her free 40+ page Metabolism Jumpstart eBook here.
©2015, all rights reserved. Sara Vance.
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